Bulk SMS specifically refers to use short codes to send high volumes of text messages in a very short span of time, it is one of the most cheapest marketing solution, which enables to create communication between your prospects & existing customers.
Bulk SMS can be used in two ways either Promotional or Transactional SMS
Promotional SMS: It is configured by default for all new accounts, these SMS is generally used for sending any offers or promotions to new and existing customers. Messages are sent to non-DND numbers & DND are auto stopped. promotional SMS is meant for promoting a business or service or brand or a product.
Transactional SMS: Configured by default for all new accounts, transactional SMS is generally used for sending any offers or promotions to new and existing customers. I n this Messages are sent to non-DND and DND numbers. Transactional route can only be used for sending transactional SMS such as OTPs and alerts to your registered users. Messages can be sent 24/7 from your own 6-character Sender ID.